Lucy
Bichakhchyan.

I’m a one-woman department handling brand, acquisition, retention, revenue, customer onboarding, customer education, in-app engagement, packaging, conferences—pretty much everything. Around here, they call me the “Chief shit doer.”

While working toward my MS in Management of Technology at the University of Minnesota, I wanted to avoid paying the full cost of tuition. I accepted a Graduate Assistantship at the Institute of Advanced Studies. At first, I had no idea I would end up helping manage multimillion-dollar grant events, programs, and communications.

I wanted to learn how to create apps and raise money for them, so I designed and built a classical music education app with 15k EUR EU funding from scratch. I raised the funds, launched the MVP, ran paid user acquisition, and confirmed adoption with real users.

Managed a team of four focused on paid acquisition, content, production, and author success. Developed and executed B2B strategies for authors and B2C strategies for readers for a serialized fiction app.

Led marketing and growth for a Korean-operated iGaming company serving Asia, LATAM, Australia, and North Africa. Built and managed a 20-person team across five functions from the ground up. Launched several projects that grew from zero to over a million dollars in revenue, with many remaining the primary revenue generators for the company.

I developed custom growth strategies and digital campaigns for small- and medium-sized businesses across industries, working with limited budgets. The project was later acquired, and I kept the domain ownership after my exit. I also created a white-label website builder to help businesses launch websites quickly and set up a streamlined workflow for affordable services.

I worked on an internal AI product, similar to an assistant. My role was to see if the name would catch on and if there was a real need for the tool, so it could be expanded beyond internal use. I also helped finalize the CEO’s technical vision and supported a small non-technical marketing team in the process of adopting that vision.

Led compliant marketing for reduced-risk products in Armenia by working closely with legal, design, and brand teams under strict advertising rules. Drove offline trade activation, digital B2B partner engagement, created content, and managed agencies.

I managed technical SEO, social media, and in-app product onboarding. I created the company’s first YouTube channel and tutorial database, and wrote top-ranking web content for lead generation. I started as a growth hacker and was promoted to Marketing Team Lead. Super fun product to work on.

Managed digital marketing, CRM, BI, and content for a food delivery app across Armenia, Georgia, and Belarus — led a freelance team reporting to CMO and oversaw community management, lead gen for hiring drivers, and food sales.

After working for the celeb, I identified a major gap in the local market: high-quality content, product photoshoots, etc. I purchased a bunch of gear (Sony A7s, NEEWER lights, speedboxes), rented a space,  and led production independently for 6 years, overseeing editorial, video, and publishing operations. Very profitable business.

Handled digital PR, content, social media, and e-commerce for Armenia’s most prominent music artist and her jewelry brand.