ProductCamp Twin Cities returns on Friday, September 25, for a full day of presentations, workshops, and conversations for the people who develop and bring products to market. The event brings together founders, product leaders, designers, researchers, engineers, entrepreneurs, and other members of Minnesota's product community.

This year's program includes a new Innovation Panel featuring three Minnesota business leaders with distinct approaches to using technology, data, and customer insight to solve real problems.

Sam Silver, RaceAI Studio

RaceAI Studio is a motorsports intelligence platform that brings together racing data, video, vehicle setups, weather, team knowledge, and AI-powered analysis. It helps drivers and race teams turn information from each racing session into faster learning and better decisions.

Lisa McEllistrem, Modern Foundation

Modern Foundation is a woman-owned, Minneapolis-based agency that uses data, analytics, and AI-powered marketing insights to help organizations better understand their customers, strengthen their digital strategies, and identify opportunities for growth.

Dhatri Chennavajula, CDS Vision

CDS Vision develops operational AI tools designed around real business workflows. Its flagship product reads electrical construction drawings and produces bid-ready takeoffs, helping contractors reduce hours of manual estimating work while keeping human review at the center of the process.

During the panel, the three innovators will discuss how they identified problems worth solving, developed their ideas, responded to customer feedback, navigated challenges, and built their businesses in Minnesota.

Connecting Minnesota's Innovation Legacy With Its Future

The Innovation Panel takes place earlier in the day, ahead of the presentation of the inaugural Art Fry Product Innovation Award during ProductCamp's closing session.

That sequence is intentional. The award recognizes the curiosity, persistence, collaboration, and practical problem-solving behind successful product innovation. The panel brings those same qualities into the present by introducing the people developing new solutions and building Minnesota companies today.

Together, the panel and award trace where Minnesota innovation has been and open a conversation about where it's going next.

The Innovation Panel begins at 1:00 p.m. on Friday, September 25, at Best Buy Headquarters in Richfield. The inaugural Art Fry Product Innovation Award will be presented during the closing session beginning at 4:00 p.m.